YouTube RPM By Niche
Your RPM (Revenue Per Mille) is what you keep after YouTube takes its 45% ad cut. It varies massively by your audience's purchasing power.
| Niche | Avg RPM |
|---|---|
| Finance/Crypto | $15 - $29 |
| Tech/Software | $8 - $16 |
| Education | $5 - $12 |
| Vlog/Lifestyle | $3 - $8 |
| Gaming | $1 - $4 |
Estimate your own monthly earnings exactly using our YouTube Earnings Calculator.
Frequently Asked Questions
How much does YouTube pay per 1000 views?
YouTube AdSense pays $1–$5 per 1000 views (RPM) on average, but this varies hugely by niche. Finance and business channels can earn $15–$30 RPM, while gaming or entertainment often earns $1–$3 RPM.
How many subscribers do you need to make money on YouTube?
You need 1,000 subscribers and 4,000 watch hours (or 10M Shorts views) to join YouTube Partner Program. However, meaningful AdSense income typically requires 10,000–100,000 subscribers depending on your niche.
How much does a YouTuber with 100k subscribers make?
A channel with 100,000 subscribers typically earns $500–$5,000/month from AdSense depending on upload frequency, niche, and audience geography. Finance or tech channels can earn significantly more.
What is YouTube RPM vs CPM?
CPM (Cost Per Mille) is what advertisers pay per 1000 ad impressions. RPM (Revenue Per Mille) is what YOU as a creator earn per 1000 views after YouTube takes its 45% cut. RPM is always lower than CPM.