Brand Deal Rate Calculator
Stop guessing your sponsorship rate. Enter your platform, average views, and niche to generate a CPM-based rate card you can send directly to brands.
1. Your Channel Details
High engagement (>6%) adds a premium to your rate
2. Add-On Fees
Check any extras the brand is requesting. Each adds a % to your base rate.
3. Your Rate Card
Recommended Rate to Quote
$0
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Rate Breakdown
Base CPM Rate
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Base Sponsorship Rate
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Niche Multiplier
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Engagement Premium
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Total Rate
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Walk-Away Floor
$0
Never go below this
Opening Ask
$0
Start negotiations here
Rates based on 2026 CPM benchmarks. Always verify against recent deals in your niche.
2026 CPM Benchmarks by Platform
| Platform & Format | Low CPM | Mid CPM | High (Niche) |
|---|---|---|---|
| YouTube Integration | $20 | $30 | $50+ |
| YouTube Dedicated | $40 | $60 | $100+ |
| TikTok In-Feed | $10 | $18 | $30 |
| Instagram Reel | $12 | $20 | $35 |
| Instagram Story | $5 | $10 | $20 |
| Podcast (host-read) | $18 | $25 | $40+ |